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Banking & Financial Services · Branch frontline

Frontline overload, a teller under cross-sell pressure

Anjali, 27, TellerPrivate bank, Chennai. Sole earner.

01 Situation

A dependable teller stretched between cash-counter duty and rising cross-sell targets, with no structured breaks.

  • Standing cash-counter shifts, high-vigilance work
  • Cross-sell targets stacked onto teller duties
  • Daily exposure to irate customers
  • No structured breaks during peak hours

02 The problem

Chronic strain surfaced as fatigue and a conduct risk toward customers.

  • Chronic fatigue and irritability
  • Sleep disturbance
  • Snapping at customers, a mis-selling and complaint risk
  • Rising anxiety before month-end targets

03 Cittaa intervention

Individual counselling paired with a fix for the system driving the strain.

  • Individual stress counselling and coping strategies
  • Structured relief breaks recommended on the counter
  • Branch manager educated on early fatigue signs
  • Cross-sell target allocation reviewed for tellers

04 Outcome

A measurable turnaround within six weeks, for Anjali and the branch.

  • Stress levels reduced significantly
  • Complaint incidents dropped
  • Attendance and punctuality improved
  • Branch adopted a structured counter-relief roster

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